Campaign details
Brand: Ajinomoto Brand owner: Ajinomoto Entrant company: EDELMAN, USAIdea creation: Edelman New York Market: North America (general region) Sector: Sauces, seasonings, condiments Media channels: Online video, Websites & microsites, Word of mouth, influencers, KOLsBudget: 1 - 3 million
Executive summary
Ajinomoto is a Japanese multinational food company and the world’s largest supplier of monosodium glutamate (MSG).
Even though MSG occurs in nature and has been proven safe by FDA and European regulators, it’s been stigmatized in the US since...