Arm & Hammer: Powering the next 177 years of growth by closing the home confidence gap

Jared McCarthy, Scott MacLeod

ARM & HAMMER, a household cleaning brand, launched More Power to You with a one-of-a-kind event in New York City's Bryant Park to grow revenue and market share.

Campaign details

Brand: Arm & Hammer Brand owner: Church & Dwight Entrant company: THE VIA AGENCY, USAIdea creation: Razorfish New York Market: North America (general region) Sector: Laundry products Media channels: Online display, Print - general, Radio & audio, Search marketing, Sponsorship - event, Property, Video on demand, Word of mouth, Influencers, KOLs, Online video, Content marketing, Social media, Competitions & contests, Events & experiential Budget: Over 20 million

Executive summary

ARM & HAMMER is best known for its iconic baking soda. In reality,...

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