BMO: Nxt lvl

Stephanie Gyles, Tim Welsh, Hailey Scott

The Bank of Montreal (BMO) hired the world's first Gaming Relations Specialist, for the launch of the first-ever Twitch bank channel, NXT LVL, to connect with US audiences.

Campaign details

Brand: BMO Brand owner: Bank of Montreal Entrant company: FCB Toronto, CanadaIdea creation: FCB Toronto Market: Canada Sector: Banks Media channels: Programmatic display, Word of mouth, Influencers, KOLs, Online display, Social media, Gaming & in-game advertising, Online videoBudget: Up to 500k

Executive summary

In an era where traditional banking was losing its appeal for digitally savvy youth, the Bank of Montreal (BMO) embarked on a ground-breaking journey. By launching BMO NXT LVL, the first-ever bank channel on Twitch, the most popular streaming...

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