Campaign details
Brand: Ford Brand owner: Ford Motor Company Entrant company: WIEDEN+KENNEDY, USAIdea creation: Wieden + Kennedy New York Market: United States Sector: Automakers & marques Media channels: Online video, Merchandise & free gifts
Executive summary
How do you get women to reevaluate a brand known for hypermasculinity and truck stereotypes?
By highlighting one of Ford’s biggest fans and the inner strength it took her to break into a male-dominated space, we were able to help women reevaluate Ford and inspire them to embrace...