Campaign details
Brand: Memorial Sloan Kettering Cancer Center Brand owner: Memorial Sloan Kettering Cancer Center Entrant company: PUBLICIS GROUPE, USAIdea creation: Publicis Conseil Paris Market: North America (general region) Sector: Healthcare services, providers Media channels: Radio & audio, Word of mouth, influencers, KOLs, Television & Connected TV, Newspapers, Online display, Outdoor, out-of-home, Social mediaBudget: Over 20 million
Executive summary
In 2023, we launched the Working with Cancer Pledge, a first-of-its-kind, cross-industry initiative to erase the stigma of cancer at work and create positive impact...