Perdue: Perdue beer can chicken beer

Ovidio Hinojosa, Laura Goldsmith

Perdue, a poultry brand, partnered with brewery Torch & Crown to deliver a new, bespoke Perdue Beer Can Chicken Beer to make people in the US rethink Perdue chicken's status as second fiddle to red meat during grilling season.

Campaign details

Brand: Perdue Brand owner: Perdue Farms Entrant company: Edible, Inc (An Edelman Company), USAIdea creation: Edible Market: United States Sector: Meat, poultry, fish Media channels: Email marketing, Websites & microsites, Packaging & design, Word of mouth, Influencers, KOLs, Online video, Sales promotion, Point-of-purchase, In-store, Social media

Executive summary

Crack open a cold one. You’re about to see how we turned an underdog of the American cookout into the star of grilling season.

In the summer, chicken lags behind burgers and steaks in sales and...

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