Campaign details
Brand: Voila (grocery delivery) Brand owner: Sobeys Inc. Entrant company: FCB Toronto, CanadaIdea creation: FCB Toronto Market: Canada Sector: Supermarkets & grocery stores Media channels: Email marketing, Mobile & apps, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
TikTok has established itself as the source of viral food trends, responsible for selling out ingredients during recipe frenzies. The online grocery delivery space is highly competitive and Voilà was the new kid on the block.
Predicting recipe trends before...