Campaign details
Brand: AccorBrand owner: AccorAgency: EkimetricsMarket: France, Germany, United KingdomSector: HotelsMedia channels: No media usedBudget: 10 - 20 million
Executive summary
The relationship between Ekimetrics and Accor began with price and promotion in France in 2016. By late 2019, Ekimetrics had begun to implement a new, data-driven, multi-scenario approach to agile marketing for Europe's largest hospitality brand, Accor, in Northern Europe.
This allowed Accor to pivot and continue to market profitably in 2020, despite suffering a near-complete shutdown overnight and the challenges of opening up...