Campaign details
Brand: Active Wheel 2in1Brand owner: Unilever IndiaAgency: MullenLowe LintasMarket: IndiaSector: Laundry productsMedia channels: Content marketing, Mobile & apps, Online videoBudget: Up to 500k
Executive summary
Women have a strangely mystifying status in India. In mythology and folklore, they are worshipped, idolised and venerated, but in everyday life they are often subjugated, labelled and objectified. Given the fragile socio-economic position of their families, young women in small towns and rural India have an irrepressible urge to contribute with a second income, but they are held...