Campaign details
Brand: CastrolBrand owner: BPAgency: Mindshare ChinaMarket: ChinaSector: Tyres, fuel, accessories, servicesMedia channels: Mobile & appsBudget: 500k - 1 million
Executive summary
Auto lubricant oil brand Castrol needed to find an innovative way to connect to its target audience, increase sales of its newly released product series, Castrol MAGNATEC, and drive its brand image of non-stop protection as China came out of the COVID pandemic.
Our target audience – those aged 25-45 – are predominantly parents, responsible for a lot of the family's day-to-day driving...