Campaign details
Brand: CostaBrand owner: The Coca-Cola CompanyAgency: MediaComMarket: United KingdomSector: Restaurants & takeawaysMedia channels: Email marketing, Online display,Outdoor, out-of-home, Programmatic display, Public relations, Radio & audio, Sales promotionBudget: 500k - 1 million
Executive summary
This is the story of how a business that relied on footfall and loyalty had its most successful campaign ever when both were in short supply – all thanks to data.
The start of 2020 saw over 30m coffees served in UK coffee shops every day. However, more than three...