Campaign details
Brand: DoveBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Google PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Search marketingBudget: Up to 500k
Executive summary
With the current reality of a shift to a cookie-less future, there was an urgent need to develop a sustainable solution for Dove, a brand heavily reliant on customised communications depending on the target audience. Dove sought the expertise of Google to help define, create customised goals and fully leverage its first-party data strategy. This was critical, as it would ensure...