Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDAgency: FP7 McCann DubaiMarket: United Arab EmiratesSector: BanksMedia channels: Content marketing, Email marketing, Mobile & apps, Online video, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The resulting economic crisis from the global pandemic in 2020 has made people more conscious about the value they get from what they spend their hard-earned money on.
Financial prudence is no longer just a nice-to-have. It is an imperative in people's everyday lives.
In the United Arab Emirates,...