Campaign details
Brand: JazztelBrand owner: Orange GroupLead agency: Arena MediaContributing agency: DBiMarket: SpainSector: Telephone & internet servicesMedia channels: Television - direct responseBudget: No budget
Executive summary
Direct Response (DR) is a decision tool created ad hoc for Jazztel to optimise the direct response to advertising. It achieves in a few seconds what a data scientist would do in several working days. Thanks to it, we could not only work on media and creative recommendations but also to be closer to Jazztel in business decisions. Helping...