Campaign details
Brand: KärcherBrand owner: Kärcher LtdAgency: Wavemaker RussiaMarket: Russian FederationSector: Home appliancesMedia channels: Livestreaming, Virtual & augmented reality, Voice, chatbots, Websites & micrositesBudget: Up to 500k
Executive summary
Kärcher is known in Russia as one of the biggest brands specialising in professional cleaning solutions and home appliances, but its consumer electronics range is almost unknown.
Prior to the pandemic, 96% of Kärcher sales were coming from offline. The physical shopping experience was essential to convert Kärcher visitors into buyers as they needed to test products...