Campaign details
Brand: KitchenAidBrand owner: Whirlpool CorporationAgency: Havas Media AustraliaMarket: AustraliaSector: Home appliancesMedia channels: Content marketing, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
In 2020, Australians spent a lot of time at home in lockdown and this situation created opportunities for KitchenAid to get closer to its audience and support them through this difficult period.
A content strategy based on Australia-based SEO data was created and implemented for KitchenAid to differentiate the brand from direct competitors and retailers through innovative and exciting blog...