Campaign details
Brand: L'Oréal MalaysiaBrand owner: L'Oréal Luxury DivisionLead agency: Wavemaker MalaysiaContributing agency: iDotYouMarket: MalaysiaSector: Luxury toiletries & cosmeticsMedia channels: Events & experiential, Print - general, unspcified, Livestreaming, Public relations, Social media, Voice chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
Luxe shoppers love beauty events. However, COVID-19 has disrupted the joy and forced event cancellations. In Malaysia, beauty brand L'Oréal Luxe creatively tied in Facebook livestreaming and Messenger capabilities to simulate a physical event with impeccable customer service, digitally. Together, the eight...