Campaign details
Brand: L'Oréal (Multiple brands)Brand owner: L'OréalAgency: Wavemaker A/SMarket: Denmark, Finland, Norway, SwedenSector: Toiletries & cosmetics (general)Media channels: Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
L'Oréal in the Nordics operates as four independent markets. Within each market, more than 20 different brands work individually to optimise their own marketing and sales, resulting in significant inefficiencies and large potential for increased return on marketing investment.
The provocation to L'Oréal was to build a system and create a campaign that allowed the brands...