Campaign details
Brand: PanteneBrand owner: Procter & GambleLead agencies: MediaCom Connections Tel-Aviv, Stern Ariely Saar PRContributing agencies: ACW Grey Tel-Aviv, Promarket, Keshet/MakoMarket: IsraelIndustries: Hair careMedia channels: Content marketing, Events & experiential, Online video, Point-of-purchase, in-store, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
One of the most common side effects of cancer treatment is hair loss. Pantene's mission is to grant every woman fighting with cancer a free, high-quality, real-hair wig. Beyond doing good, it's an equity builder for Pantene...