Campaign details
Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agencies: Snapchat, PHD UAECountry: Saudi Arabia, United Arab EmiratesIndustries: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Gaming & in-game advertising, Packaging & design, Point-of-purchase, in-store, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
The task:In Saudi Arabia and in the United Arab Emirates (UAE), Puck’s Blue Jar Cheese wasn’t as appealing to kids as the sugary breakfast alternatives were. To win back its place at the breakfast table, Puck needed...