Campaign details
Brand: Serato StudioBrand owner: SeratoAgency: MBMMarket: North America (general region)Sector: Audiovisual productsMedia channels: Search marketingBudget: 500k - 1 million
Executive summary
Serato is a DJ software company who needed to break into the music production category, but the new beatmaker customer was a frustrating mystery. We embarked on a beatmaker mission: use iterative data experiments to get to know music producers intimately, and then activate this customer understanding in media to smash Serato's business goals.
Taking inspiration from its customers, Serato remixed its marketing...