Campaign details
Brand: ŠKODABrand owner: ŠKODALead agency: PHD TaiwanContributing agencies: Redbit Pictures, ERICS Sports MarketingCountry: TaiwanIndustries: SUVs, 4x4sMedia channels: Events & experiential, Online display, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
ŠKODA formally entered the Taiwan market in 2015 and has gradually raised brand awareness. However, overall awareness still remained at only 15% of the market. ŠKODA, as a European carmaker, needed to boost brand awareness and capture attention to generate some traction for its brand and trigger emotional connections...