Campaign details
Brand: Sport ChekBrand owner: FGL SportsAgency: Touché!Country: CanadaIndustries: Clothing & fashion retailMedia channels: Online video, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
For Black Friday, Sport Chek had an ambitious target: beating Amazon at the online retail battle it had owned for more than a decade.
In the seven days leading up to Black Friday, we detected a new analytic trend: the average number of items left abandoned in Sport Chek's website carts increased by the hour, reaching an unprecedented high. We...