Campaign details
Brand: Unilever CorporateBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiMarket: PhilippinesSector: Toiletries & cosmetics (general)Media channels: Mobile & apps, Sales promotionBudget: Up to 500k
Executive summary
Unilever aimed to responsibly capture reliable and verified data at scale, spread across its diverse categories. However, unlike existing solutions, the real challenge lay in identifying an always-on, globally scalable and non-exhaustive solution outside of the walled gardens.
With the fast-paced advancement of digital, anticipating a cookie-less future that would make it hard for brands to...