Campaign details
Brand: Water Safety New ZealandBrand owner: Water Safety New ZealandAgency: FCB New ZealandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Mobile & apps, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Every year, preventable drownings in natural waters plague New Zealand's summers, striking families and communities as the rest of the nation celebrate the holidays.
In December 2019, faced with a consistent creative platform and half the budget, Water Safety New Zealand were tasked with driving a record-low zero deaths from the highest...