Campaign details
Brand: AhminiBrand owner: Tunisie TelecomAgency: Wunderman Thompson TunisMarket: TunisiaIndustries: Telephone & internet servicesMedia channels: Direct marketing, Events & experiential, Outdoor, out-of-home, TelevisionBudget: 500k - 1 million
Executive summary
As a rural welfare champion, Tunisie Telecom wanted to give female farmers a better chance at life. These women form the group most vulnerable to social hardship and the one group the government has failed to cover.
But, as their phone operator, Tunisie Telecom had a direct line to them and decided to bring social coverage to their...