Campaign details
Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agencies: InHypeCountry: Middle East & North AfricaIndustries: Clothing & fashion retailMedia channels: Content marketing, Merchandise & free gifts, Online video, Point of purchase, in-store, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Babyshop is a children’s retailer in the Middle East. It has always stood for celebrating parenthood by being an ally in it. Its primary consumers are Arab mothers.
Now, in the Middle East, owing to a challenging socio-economic environment,...