Campaign details
Brand: ClearBrand owner: UnileverAgency: FP7 McCann CairoMarket: EgyptIndustries: Hair careMedia channels: Events & experiential, Merchandise & free gifts, Online video, Social media, TelevisionBudget: 500k - 1 million
Executive summary
While Egyptian society passionately celebrates its famous football stars, it ignores the skilled football talents on its streets – talented homeless and street children who could one day be the country's future stars were given no respect or recognition.
Clear, from Unilever, had been using football in Egypt in its advertising, but, as a global brand...