Campaign details
Brand: FinishBrand owner: Reckitt BenckiserLead agency: DEC PRContributing agency: Habitat MediaMarket: AustraliaIndustries: Cleaners & detergentsMedia channels: Content marketing, Events & experiential, Other & ambient media, Public relations, Word of mouth, influencersBudget: Up to 500k
Executive summary
In 2019, Finish determined a global brand purpose: to help conserve water through product innovations that make the need to pre-rinse dishes before using the dishwasher redundant.
We were tasked with creating an integrated campaign to bring this purpose to market locally in a way that resonated...