Campaign details
Brand: JetBlueBrand Owner: JetBlueLead Agency: MullenLowe BostonContributing Agencies: Hey BabyCountry: United StatesIndustries: AirlinesMedia Channels: Content marketing, Events & experiential, Games & competitions, Online video, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
With a small budget of just $562K, we tapped into everyone's (2nd) biggest annoyance when flying: the crying baby. JetBlue's "FlyBabies" turned a cause for despair into a reason for joy. For every baby that cried on our New York to Long Beach flight,...