Campaign details
Brand: KFCBrand owner: Yum! Brands MENAPKTLead agency: Memac OgilvyContributing agency: Facebook MENAMarket: Middle East & North Africa (general region)Industries: Restaurants & takeawaysMedia channels: Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
The challenge
In the Middle East, fast-food delivery is outpacing traditional in-store channels and KFC Arabia, as a recent entrant into this space, was eager to take advantage and accelerate its online delivery business. However, changing its website would take too long, and just another awareness campaign wouldn't create...