Campaign details
Brand: ListerineBrand owner: Johnson & Johnson Sdn BhdLead agencies: ensemble worldwide, Universal McCannContributing agency: RepriseMarket: MalaysiaIndustries: Oral healthMedia channels: Online video, Point of sale, Social media, TelevisionBudget: Up to 500k
Executive summary
Background: Malaysia is a multicultural and multi-religious country, with Malays being the predominant ethnic group (63.1% of the nation). All Malays are Muslims who practice Islam – the official religion of the Federation.1
Challenge:Listerine is the market leader for mouthwash in Malaysia. However, the category still has low...