Campaign details
Brand: The United Nations Framework Convention on Climate Change (UNFCCC)Brand owner: The United NationsLead agency: WPP, Grey LondonContributing agencies: Facebook, Kantar, Finsbury, BCW, WhalarCountry: GlobalIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Livestreaming, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is a case study about how the United Nations used new marketing tools and platforms to include the world’s people in the biggest issues facing our time.
In an age of growing grassroots activism, many...