Campaign details
Brand: Unilever MalaysiaBrand owner: Unilever (Malaysia) Holdings Sdn BhdAgency: ensemble worldwide, Mindshare Market: MalaysiaIndustries: Deodorants, anti-perspirants, Hair careMedia channels: Online video, Programmatic display, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
E-commerce is an essential platform to increase penetration and sales in the growing men's personal care category, but Unilever Malaysia had difficulty capturing the attention of Malaysian men. We leveraged our campaign on the biggest football event in the world, the FIFA World Cup, where thousands tuned in at ungodly hours to catch...