Campaign details
Brand: WhiskasBrand owner: Mars Inc.Lead agency: AMV BBDOContributing agencies: MediaComCountry: Germany, Russian Federation, United Kingdom, CanadaIndustries: PetcareMedia channels: Content marketing, Merchandise & free gifts, Online video, Public relations, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
While 65% of category growth in pet care is driven by online sales, standing out in a fragmented digital world (all those cat videos) is no easy feat.
Whiskas knows it well: we have been learning since we launched Kitten Kollege in 2015.
Our first digital...