Campaign details
Brand: Yes on 3 CoalitionBrand owner: Yes on 3 CoalitionAgency: MullenLowe U.S.Market: United StatesIndustries: Charities & voluntary organisationsMedia channels: Online video, Social media, Websites & micrositesBudget: 0k
Executive summary
In 2018, right-leaning pressure groups had succeeded in pushing for a referendum to repeal a law designed to protect transgender people from discrimination in public places.
Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender...