Only 23% of people have taken no action to limit their online footprint in the past 12 months, according to the latest research from Dentsu Aegis Network. Across 24 countries, the most common action was to reduce the amount of data shared online through, for example, clearing their search history and opting out of geo-location services.
Purchasing a product in-store rather than online also proved popular, countering the growing interest in e-commerce. More than one-fifth of respondents said they had taken steps to limit their internet and smartphone consumption, with time spent online registering its largest decline...