- The survey finds that mobile disruption continues to intensify, with travel and entertainment leading the way in terms of innovation.
- Mobile is gaining executive support but many organisations are still not ready to develop a clear learning agenda to elevate their mobile marketing.
- Location data is at the core of mobile but the Internet of Things will drive mobile growth by 2023.
- Metrics and measurement are a key concern for mobile marketers, due to the lack of focus on ROI as the cost of advertising is perceived to increase....
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