- Global advertising spend is estimated to have risen 2.2% in 2015, equating to 1.1% growth accounting for inflation.
- Adspend is forecast to grow at 4.4% in 2016 (+2.3% at constant prices), double the rate expected this year.
- The US, the world's largest ad market, is expected to post growth of 4.9% next year, stimulated by major events such as the Summer Olympics and presidential campaigns.
- The second biggest advertising market, China, is expected to see internet exceeding a 50% share of total adspend for the first time next year....
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