E-commerce sales during Cyber Week – covering Thanksgiving, Black Friday and Cyber Monday – are expected to rise by over 5% in the US this year.
Adobe, the software company, drew on analytics spanning more than one trillion visits to digital commerce sites in the US, as well as 100 million stock-keeping units (SKUs) and 18 product categories, including electronics, apparel, sporting goods and furniture.
Based on this information, it reported that e-commerce sales will grow by 5.4% year on year during Cyber Week 2023, reaching a total of $37.2 billion. Within that projection, it stated that:
- Cyber...