This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more
AYG or Ace Your Game is a guide for marketers to learn special gaming marketing moves to win over 250.6 million mobile gamers’ attention and hearts in Southeast Asia.
The guide includes the following key points:
First, why marketers should pay attention to mobile gaming
- Set the context of mobile gaming – what is it and the types of mobile gaming
- How big is mobile gaming in the region
- Provide data points –...