This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on this topic, so stay tuned!
There are always accidents of star collapses, such as the recent Zhang Jike incident. As soon as the incident broke out, the brands with which he had an endorsement contract quickly removed relevant content from social platforms. The risk of cooperating with celebrities keeps marketing practitioners on alert at all times. This scene...