The marketing/advertising ecosystem has yet to find a way to attract culturally diverse managers – either in junior or senior roles.
“Only 12% of CMOs and equivalents are diverse,” according to a report published by the Association of National Advertisers, and its Alliance for Inclusive and Multicultural Marketing (AIMM) unit, in November 2019.
That total – based on 820 of the ANA’s client-side members – actually marked a slight year-to-year decrease from 13% in 2018.
Beyond the headline figure, the 2019 study took a deeper dive into the following areas:
- Ethnic/multicultural representation
- Gender balance
- LGBTQ and disability
- Key action...