Forward-looking companies are investing heavily in e-commerce capabilities, and this is set to grow in the next 12 to 24 months, according to digital marketing specialist, Cheryl Man during a recent webinar hosted by MONI.
As the COVID-19 pandemic pushes more shoppers online, the Hong Kong-based digital brand experience agency predicts this consumer behavioural shift will result in permanent changes, that will have lasting effects for Asia’s e-commerce ecosystem.
“Brands should take this opportunity by adapting and changing quickly. We expect to see intensified competition in experience offerings by brands throughout Asia,” she said, pointing to PwC research that shows...