Scale-up brands
This article is part of a series of articles from the WARC Guide to scale-up brands. Read more
Five years ago I left a long career in consumer goods marketing, working for companies like PepsiCo and Unilever to do something different. I decided to spend half my time working as a brand consultant at the brandgym and the other half teaching, advising and mentoring.
I call it my sun and planets model, the consulting keeps me up to speed with leading edge global consumer goods brands whilst everything else gives me the opportunity to work with an...