Direct-to-consumer brands are doing more than just unsettling incumbents: they are carving out a fresh way of selling products and services with customer preference and need at the centre of both marketing and product development.
The Internet Advertising Bureau (IAB UK) explores this new breed of brands, with a specific focus on retailers, in its study Unwrapping the Direct to Consumer brands reshaping retail. Here’s a breakdown.
It’s about control and vision
Though both the name DTC and the focus on businesses of that kind are relatively new, certain brands, like Naked Wines and Made.com, are...