Shoppable media and Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to shoppable media. Read more.
This article is also part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more.
Shoppable content saw a huge uptick in popularity in 2020 as COVID-19 closed so many brick-and-mortar locations. The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a ‘storeless’ environment by as much as 500%.
Why tap into shoppable media?
Directly...