Why it matters
Brands with a strong physical retail presence have been hit hard by the COVID-19 pandemic, but brands which have leaned into direct-to-consumer and digital brand experiences during COVID-19 are well positioned to weather the storm.
Key takeaways
- Try to re-create fundamental parts of the physical brand experience, such as sample or try-ons, in digital environments.
- Embrace digital platforms such as social media and use human connection to create a personal engagement with shoppers online.
- Consider how to reintegrate physical retail back into the customer journey when stores re-open.
The COVID-19 pandemic has hit the retail sector hard,...