The Interactive Advertising Bureau (IAB) is telling the US Congress that it supports federal regulation that will ensure consumers’ privacy and security are protected in interactive media, marketing, and commercial environments.
And it is recommending that the federal government takes the lead in approving legislation that will avoid “a patchwork of conflicting and damaging state laws.”
Appearing before a US Senate Committee on Commerce, Science, and Transportation, Randall Rothenberg, the IAB’s CEO, said that the trade group and its members “stand ready to work with Congress to help craft a legislative and regulatory regime that protects consumers, while avoiding the...