In April this year, Indian social commerce start-up GlowRoad announced it had raised US$10 million for its expansion plans. Within a few months, competitor Meesho received a shot in the arm with a US$25 million investment from Facebook – marking the social giant’s first investment in an India-based start-up.
Both platforms enable Indian entrepreneurs to establish online businesses via social channels. In the last year alone, social commerce start-ups in India have raised over US$100 million in funding and have onboarded over 10 million resellers who are selling US$8 billion worth of goods socially.
What...